Grouper Identity by Kyle Miller

Our buddy Kyle Miller sent this beauty our way last year. It’s a blast when we get to be a part of such an extensive and well-thought-out identity package. If you’re not familiar, Grouper is a social club that sets up drinks between 2 groups of friends: 3 guys and 3 girls.

These business cards did a little Groupering of their own: 3 different colorways with matching edges kept us plenty busy. The cards were letterpress printed on French Paper Company Madero Beach 140 lb. cover that was then duplexed to 280 lb. cover.

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Shirts were silkscreen printed by our bosom buddies over at Real Thread:

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Hats by Ebbets Field Flannels:
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See more of the identity here.

The Ordinary Business Cards by Fuzzco

The eerily talented folks up at Fuzzco sent this gem our way last month. Luckily, we had already been creeping on the beautiful site they built for Charleston’s newest fancy seafood & oyster hall: The Ordinary. Needless to say, we were giddy to get started.

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One must hold one’s card just so.

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Silkscreen printing allows us to print nice, bright colors on nice, dark papers…nice.

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And That’s Why You Always Leave A Note…

Here’s a little process we’ve been working on perfecting and wanted to share… Full wash letterpress cards.

SEE: The new incarnation of the Mama’s Sauce Business Card.
1-color black letterpress on 110# Florescent White Lettra duplexed to 140# Black Muscletone.

When you give the negative space in your design some room to breathe, surround it with enough coverage, and then build just the right counter you can really make a pillowy fluff that’s somewhat like a hybrid emboss.

All of the white type is knocked out from the plate, which affords us the chance to put as much ink on the plate as we want. That coupled with just the right impression allows us to get near 100% opacity on the color wash and create an inverted effect from the standard letterpress deboss. Had there been positive text along with the knockout, it wouldn’t be possible to get quality results on just one plate, as positive type can’t be slathered with ink. Why can’t we put as much ink on positive type as we do with knocked out? Science. We don’t know the science. It just is.

Lesson to take from this: Big color washes belong on their own plates. You can knock type or imagery out of that plate/color and not affect opacity much, but don’t even think about adding in positive area text or imagery on that plate/color unless you’re willing to either sacrifice opacity overall or severely bleed out the positive images… Want solid washes and good clean positive type on the same color? Then be prepared to pay to plate the two separately. There’s no wrong way to do it, I mean shoot, there’s something to be said for lowering the opacity on certain wash areas… We just want you to be prepared and in the know.

Signed,

-J. Walter Weatherman

Things We Printed This Week

So I’m going to try something that requires a little discipline here… If you follow us on the Twitter and Facebook, you’ve probably seen ‘What’s on Press…’ which is basically a snapshot of whatever we have on press that day. We’re pretty good about keeping up with it and people seem to like it. Well, we print a lot more than we get to share – so each week I’m going to try and collect everything in bulk and put it out there. I really feel lucky to work with all of the wonderful designers who we print for, and hope that sharing the work that goes through our presses will help inspire you to see the possibilities that still exist with traditional print mediums. I’ll be trying to make it a Friday thing – forgive me for jumping the gun a bit early this week! Enjoy this weekly update – and if you want daily’s make sure to follow our FB & Twitter. Both links can be found in the right column of this here blog.

Click to make them big. Enjoy.





Same print, different paper. A different look, a different feel.

There’s so much to be said about the paper choice for your print project. Color, weight, texture, etc… The paper you choose really is a big part of bringing your design to life. Being that we love paper, we try to have as many choices as humanly possible for you to select from. Shoot, on some products we have a standard option for you to name your French Paper stock, and they have a mind boggling selection! We just don’t want to limit you in your decision, which is why we have the ability for you to request a custom quote.

To show you that you just can’t go wrong with our paper selection, here’s the same 1-color letterpress print on two different stocks. The first is Crane’s Lettra 110# Ecru and the second is .30 chipboard. The design really translates well on both. Even though the Lettra is an elegant sheet, the design really pulls it towards the rustic side of it’s character and plays off of the toothy finish very well. The chipboard is a bit more dense, but is well suited for a black hit of ink with an old-time design.

Which do you prefer? I think they both work very well.



you can find an ever-growing detailed explanation of our paper stocks here.

Screen Printed Business Cards on Chipboard

Chipboard is a great post-consumer product. Made from recycled scraps, it generally has a brown hue but can also range into the brown/gray arena. The board we use is .30 but we can get thicker stock if requested.

It’s durable, thick, and has the rugged feel of something that is definitely recycled.


3/3 spot with a full wash of blue on one side

3/0 – bright colors aren’t a problem for screen print, not even on chipboard!

1/1 with a really dark navy, just barely off of a black

A close-up of just how opaque white can go down on chipboard when screen printing

Get a quote on something like this here

Screen Printed Business Cards – Light on dark

There’s nothing like having a dark stock instead of laying down the color you want. There’s a real sense of authenticity that is just plain impressive when you see a card with a colored background and it’s the paper, not the ink, that is the color.

Screen printing on your business cards is a great way to do what is impossible for other processes, specially printing light colors on dark paper. White ink is a specific niche that screen printing holds over the less opaque letterpress and offset options. The other option for white on dark would be foil, which is great and has it’s place. Yes we can foil your cards, but the choice between the two is really design specific… Feel free to call us to see which we recommend for your design.

Here are a few screen printed cards on dark stocks to help inspire you for possibilities…

Duplexed to double thick 130# Neenah Epic Black, this card a 3/2 spot. The tone on tone gives the card a ‘spot uv’ feel, even though it’s just gloss ink. This paper is a rich black sheet.

A 1/0 square card on 140# French Black Muscletone, a softer more grainy black paper

Duplexed double thick on French Hot Fudge and Cement Green. 3/2 spot

2/0 spot on 140# French Muscletone Black

1/1 white ink on 130# Neenah Epic Black

A good example of how opaque our white screen print ink is.

Get your print quote here

Sealed with a kiss… And some glue.

I have a confession.
It’s an embarrassing one. One that would be hard to admit, that is if I hadn’t had to confess it at least once a day for the past two years. I say again, two years… That’s how long I’ve been a printer without a business card. That is exactly how long it’s been since our staff of trained professionals, who specialize in creating these seven and half square inch handy (literally) little sheets of ink and reclaimed cotton and/or tree pulp, have been operating without cards of our own.

How does one in this profession get away card-less for so long? I can’t even imagine a dairy farmer without milk in his icebox, or a taxidermist without at least one moose head over his fireplace. But then again, there is that old adage, ‘The cobbler’s children have no shoes.’ I guess that applies to printers too?

Well not anymore. This cobbler’s kids got some shoes, baby. Some rad, letterpressed shoes. Clearly put, we finally carved out some time to design and print our own cards.

Being that it was a long time coming, we thought we’d go a little over the top. A two-color letterpress card duplexed (fancy talk for glued) to a chocolate brown french paper backing… Hit number one is a light hotdog colored kiss print, which is a slight graze of ink to the surface of the paper, leaving the surface’s original dimension in place. The second hit is a deep punch of light brown that ads the 3rd dimension, which the modern letterpress printing technique has become known for… The bite if you will.

Note the two-tone sides and brown back duplex.
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We’re stoked on them…

Looking for a ‘one hit’ wonder? Check out the print we rocked right after the sauce card… A simple and elegant design done by and for our good friend Aaron Martin from Superwindy. Aaron has been wanting to do business cards since we met him ages ago… Being a designer – it took awhile to get it done. I guess we’re all cursed in this area? Working for others doesn’t allow us the time to do for ourselves? Well, It has finally happened for Aaron too – and word on the street is that he’s diggin on his new beasts.

Screen printing = business cards not being crap.

I’m hoping you’ve seen the ‘you’re business card is crap’ video…
If not – search it in youtube. I fear posting it here would just make us
look like we’re terribly behind the times… Well, we’re not, I swear.

Moving on… The cure for crap business cards? Well, I don’t think you necessary
need to die-cut, emboss, foil, score, and do everything else to them like the
aforementioned video prescribes… Heck, I’ll even go as far to say that you don’t
even need to letterpress them. Don’t get me wrong, I’d love to letterpress your cards.
But, it doesn’t always prove the best option for the design.

Case in point. Check this Maven designed card that we screen printed and had laser-cut…
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A screen printed card can accomplish the near impossible (white print on black card stock) while providing a more cost effective way to make something truly unique.

Like the custom die-cut center? Request a custom job here

photo credit. www.jonpauldouglass.com

Winter Parkenburg

Magnesium Plates are pretty rad.
A 2-color business card on 110# Lettra Cotton Rag. This little bitty was for our good friend Chris at Annalemma, a super rad mag out of Winter Park.