The other day we shut down early for a very special tour group: the amazing creative staff of Publix Supermarkets.
Since most of us here at the Sauce were kids, we've been in love with the Florida-born grocery chain. They lure in the young with free chocolate chip cookies - no doubt the brain child of their genius founder, who could easily pass as the doppelganger for Walt Disney. If you FL people haven't noticed that before, just check George Jenkin's portrait in the front of your local Publix. You'll also notice that 1920s gentlemen have this cool about them that reigned until slayers like Cary Grant perfected the flow just a few years later.
I'm not going to lie, when Publix reached out about making a visit we were beyond flattered. Austin blushed for sure. We frequently nerd out on their incredible and clean branding, their packaging, and overall rad vibe that just owns here in FL. So needless to say, we were eager to put something special together for them.
As Publix has their own printing facilities that would put most commercial shops to shame, we decided to concentrate on the gaps that we would fill in. Our design aesthetic and unique print processes. We wanted to design something fun that we could print in front of them that they could have and use everyday. Coasters is was!
Enjoy some pics of the day and let's do something like this together soon, ok?
Sketches from the desk of Brian at Itchy Illustration, he and Austin worked out the design.
Working out Publix's pantone match
About to burn the white screen
The Publix team gathered around Wagner and Brooks
Loaded up in the letterpress magazine
All done. 2/0 Letterpress, Screen Print, and die cut for a live studio audience.
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