Don't leave home without your gun! Or this poster! Adam & his wife Christina are the peeps behind Zadok44, a creative studio specializing in apparel, illustration, & branding. This 11" × 17" Camping Essentials poster was printed on .017" maple veneer, and was inspired by Adam's imminent Fatherhood and Davy Crockett.
This project had a very dear place in my heart. My wife and I were waiting for the arrival of our first kiddo (Harper), and I realized that as a designer & dad I had a self-inflicted obligation to create a piece for his room. We went with a camping theme, inspired by Davy Crockett and the idea for an “essentials" set was born. My illustration nods very highly to the old 50s style, and I wanted to capture that with this piece. I am also a huge fan of imperfect line work and chose to intentionally have things be off. I think it's important to explore digital imperfection. I did some research on the essentials of camping and consolidated my own ideas into the piece. The digital era we are in has totally skewed what is essential for camping, ie. an iPod is not essential, but I found it on several lists. I pushed hard for a ton of hours and got it just where I wanted it. I strived to create a piece that would be marketable and a piece inspired by the adventures I want to have as a parent. Be adventurous, my friends!Adam Grason
We loved running this project! Any chance we get to print on wood is pretty exciting. It definitely adds a few variables to the mix. The ink tends to lay down a little rough if the wood is really grainy, and the screens will pick up a little more dust along the way. Nothing too crazy though, and overall if makes a print like this even cooler.
The "Camping Essentials" poster is available now in the Zadok44 Store!