Videri Chocolate Packaging

In celebration of Mama's Day (as we call it around here) 2015 we worked with Videri Chocolate Factory and designer J Fletcher to collaborate on a very special limited edition hand-printed designer packaging and even did a giveaway! The production on this included all the bells and whistles - foil, letterpress, screen print, die-cutting and assembly as well as a sticker - all one 2 different color ways for the paper stock. The packaging even has a handy little pull tab to get it open and into the chocolate!

"The Videri / Mama's Sauce collaboration was a special Mother's Day release, so I started off by thinking about the idea of flowers – flowers in a bouquet, flowers in a vase, etc. – which led to the idea of a cocoa plant stepping in as the flowers and a salt shaker serving as the vase. I went through a few designs that were "fuller bouquets," but kept simplifying until the final image was the simplest expression of the idea." -J Fletcher